Asus Turns to 'Funky' Devices, Zenbo Robots to Build on PC Momentum

The combined length of motherboards produced in a year by ASUS is equivalent to an expanse that would be covered by 10,000 Taipei 101 skyscrapers and 600 Himalayan ranges.

It may seem somewhat unusual for a company to describe its achievement this style, but that'south how Taiwan-based consumer electronics and computer hardware company — the global leader in motherboard manufacturing — prefers to remember its 2018 feat when it sold over 24 million motherboards.

ASUS is No. ane today non just in the motherboard segment simply too in gaming products, improve known as ROG (Republic of Gamers) brand, apart from having an overwhelming presence in segments like monitors, laptops and several other electronic products catering to consumers of every age, co-ordinate to Jackie Hsu, ASUS Corporate Vice President and Full general Manager, Worldwide Sales — Open Platform Business Group.

Born in 1989, the company today boasts of an unrivaled 40 per centum market share globally in the motherboard segment. "Given the wide range of products, we have categorized our products into three broad categories — home, business and gaming," Hsu said.

Hsu sounded highly enthusiastic while talking about the commercial computer market outlook, saying it would become more stable in the days ahead.

"Even market intelligence and research firms like IDC (International Data Corporation) and Gartner accept said that, although over the last few years the PC market has seen a little dip, the commercial reckoner market has been quite stable. Then, I believe we volition keep investing more into it in the nigh futurity."

About the ASUS business plan vis-a-vis PCs for domicile users, he said: "Today more than and devices are getting connected (through computers). And then we plan to come up out with many more products… We intend to take 30-40, or mayhap fifty-fifty 50, new and funky devices for home users past the end of 2022."

Hsu was in Kuala Lumpur recently to attend an event where the company unveiled its ROG Maximus XI Apex motherboard and ROG Strix XG49VQ gaming monitor, and the Bogus Intelligence (AI)-guided 2d generation of its Zenbo robots — Zenbo Junior.

Talking about how Zenbo Junior is different from its previous, highly-successful version Zenbo and how it supports the visitor's concern strategy, he said: "The two are entirely different products in terms of the technology involved and their application.

"While Zenbo is meant for the consumer at home — a home companion, basically — Zenbo Junior is an AI-based robotics platform for the B2B (concern-to-business) market. It provides comprehensive evolution tools assuasive developers and organisation integrators to create specialized robotic applications faster and with ease."

Asked how presently one could expect Zenbo Inferior in India, he said that "given the number of languages India speaks in different regions of the country, it could take some time to customize it linguistically, amid other things, to arrive India-ready". Currently, Zenbo Junior as a product is set up for the pedagogy sector in a few countries.

He besides preferred not to tag any price for the innovative product. According to him, much would depend on the kind of applications the client would similar to deploy information technology for. "Fewer the usage, lower the price, and the vice-versa."

To another query, why the company has gaming products as i of its primary focus areas, the top ASUS official said: "The gaming market is booming globally, and with the advancement in engineering, very high-stop products are in that location in the market place. With the ascension in importance of gaming products, the revenue contribution from the segment is besides increasing fast.

"That being the reason, we extended our product range from RoG to RoG Strix — to attract top, heart-loftier and mainstream gamers."

On the target age group for the company'south various gaming products, he said the RoG was aimed at enthusiasts, who play games and as well spend considerable time on the hardware.

"They could be, so to say, slightly older age-wise. But RoG Strix'due south target group is sports users, who are normally somewhat younger."

Nevertheless, "I must add together that we basically target the 'gamers' — young or old. It's all about their respective levels of involvement and gaming acumen", Hsu said.